The Prime Years: How a Generation of Seasoned Travelers Is Raising the Bar for Adventure
A growing wave of affluent Americans in their fifties, sixties, and beyond is dismantling every assumption the travel industry once made about age and ambition. They are heli-skiing in Alaska, diving archaeological sites in the Aegean, and crossing oceans under sail—and they are doing it with a level of intention, preparation, and financial commitment that is reshaping the upper end of the adventure travel market. This is what it looks like when experience becomes a competitive advantage.